The Paradox of Choice

I read through The Paradox of Choice by Barry Schwarz. It talks about how we humans do poorly with too many choices, as we appear to be driven by regret or the anticipation of regret. For example, too many choices can lead to paralysis, possibly due to the fact that the sum of the opportunity costs goes up with the number of choices. Overall, this book covers a lot of the same material that is covered in Stumbling on Happiness by Daniel Gilbert. The latter was more entertaining; the former more analytical. Of course, as both authors discuss, memories are hardly reliable, so I could be wrong in this comparison!